VISA Fashion Week Tashkent's Second Season: A Retrospective Look at Central Asia's Fashion Revolution

In November 2023, VISA Fashion Week Tashkent unveiled its second season, marking a significant milestone in Central Asia's burgeoning fashion scene.


Last November, the Ritz Carlton Ballroom in Tashkent, Uzbekistan, became the epicentre of Asian fashion innovation with the unfolding of VISA Fashion Week Tashkent's second season. This event, recognized as a pivotal fixture in Asia's cultural and creative panorama, showcased the Spring/Summer 2023-2024 collections of ten Uzbek and international designers.


A Hub for Creative Evolution

Initially established in Almaty, Kazakhstan, as an international event, VISA Fashion Week has already achieved eight successful seasons. Its expansion to Tashkent signifies the event's growing influence and the city's emergence as a new fashion capital. This season's theme, "metamorphosis," aptly represented the event's evolution and the transformative nature of fashion.


The Butterfly Motif: Symbolizing Transformation

The essence of metamorphosis was mirrored in the showroom and podium design, prominently featuring a butterfly motif. This minimalist white space, playing with light and textures, symbolized a pristine cocoon where fashion masterpieces take form, reflecting the authentic transformation within the fashion week.


Bauyrzhan Shadibekov's Vision for Central Asian Fashion

Bauyrzhan Shadibekov, CEO and Founder of VISA Fashion Week Tashkent has been instrumental in positioning Central Asia as a hub in the creative sector. His vision and commitment to promoting Central Asian fashion abroad have made the event a must-attend for international fashion industry players. According to Shadibekov: 


“My team and I revamped VFWA Season VIII with new technologies. Every detail, from invitations to the podium,  symbolizes the project's rebirth and elevation. This season, our dedication to sustainable fashion is stronger than ever.  Recycling and upcycling, not just in fashion but in society, take center stage. It's encouraging to see more recycled  fabrics in VFWA collections, with new and established brands embracing this ethos.”


A Diverse Lineup and Sustainable Focus

The event featured a diverse lineup, including five Uzbekistani, three Kazakhstani, and two Georgian designers. Notable participants included Uzbek designers Lali Fazylova and Dildora Kasimova, Kazakh designer Saken Zhaksybayev, and Georgian brands House of Jesus Star and Tiko Nebieridze. The season also highlighted a commitment to sustainable fashion, focusing on recycling and upcycling.


International Guests and Future Prospects

The audience boasted distinguished personalities, including London-based streetstyle photographer Noor-u-Nisa and Danish photographer Raimonda Kulikauskiene. The event concluded with a comprehensive public talk, offering a platform for discussing the fashion industry's future trajectory.


Visa's Role in Supporting Creative Industries

As a global payments technology company, Visa played a crucial role in supporting the development of Uzbekistan's creative industry through its sponsorship, recognizing the importance of the fashion industry's growth in the region.


Looking Back and Ahead

As we retrospectively look at VISA Fashion Week Tashkent's second season, it's clear that the event has showcased the latest in fashion and set the stage for the future of Central Asian fashion on the global scene.

Oliver Grant

Oliver, a former fashion photographer, has a keen eye for visual storytelling. At DAFT, he combines his photography skills with his writing to offer in-depth coverage of fashion events, trends, and the people shaping the industry.

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